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Privacy Policy Page

This website ("Website") is operated by Luma Inc., which includes Luma Stores, and Luma Private Sales. This privacy policy only covers information collected on this website, and does not cover information collected offline by Luma. All Luma websites are covered by this privacy policy.

Luma Security

Personal information provided on the website and online credit card transactions are transmitted via a secure server. We are committed to treating your personal information in accordance with high security standards. We take the appropriate physical, electronic, and administrative measures to maintain the security and accuracy of personally identifiable information that we collect, including limiting the number of people who have physical access to our database servers, as well as electronic security systems and password protections. against unauthorized access.

Our website uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transfer. SSL encrypts order information such as your name, address, and credit card number. Our customer service center and stores also operate on a secure private network. Please note that email is not encrypted and is not considered a secure way to transmit credit card information.

Luma Privacy Policy

To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as other parties. Because we respect your privacy, we have procedures in place to ensure that your personal information is handled securely, securely and responsibly. We have published this Privacy Policy to explain our information collection practices and the choices you have about how information is collected and used.

As we continue to develop the Luma website and take advantage of technological advances to improve the services we offer, this privacy policy is likely to change. We encourage you to review this policy regularly to understand our current privacy policy.

The information we collect

Generally, you can browse the Luma website without providing personally identifiable information. However, we may ask you to provide personally identifiable information at different times and places on this site. In some cases, if you choose not to provide us with the requested information, you may not be able to access all parts of this website or participate in all of its features, pricing, and product selection.

We can collect the following information:

  • first name
  • Contact information, including email address
  • demographic information such as postal code, preferences and interests
  • other relevant information for customer surveys and / or offers

For the complete list of cookies we collect, see the List of cookies we collect . From your purchases and other interactions with us, we obtain information about the specific products or services you purchase or use. When you visit this website, our web server automatically collects anonymous information, such as log data and IP addresses, and can also collect general information about your location. We may use the information collected automatically for a variety of purposes, including to improve our site design, product assortments, customer service, and special promotions.

How we use the information we collect

We need this information to understand your needs and provide you with better service, especially for the following reasons:

  • Internal archiving.
  • We may use this information to improve our products and services.
  • We may periodically send promotional e-mails regarding new products, special offers or other information that we think may be of interest to you, using the e-mail address you provided.
  • From time to time we may also use your information to contact you for market research purposes. We can contact you by email, phone, fax or mail. We may use this information to customize the website to suit your interests.


We are committed to ensuring the security of your information. To prevent unauthorized access or disclosure, we have put in place appropriate physical, electronic and managerial procedures to protect and secure the information we collect online.

Other people with whom we share your information.

The Luma Group: All of the above information we collect, described above, may be shared by all Luma entities, including Luma Venia and Luma Terra stores, websites and private sales.

Service Providers: We may also disclose information to external companies that help us offer you the products and services we offer. For example, we may work with an outside company to: (a) manage a customer information database; (b) help us distribute e-mails; (c) help us with direct marketing and data collection; (d) provide us with storage and analysis; (d) prevent fraud; and (e) provide other services designed to help us maximize our business potential. We require that these external companies agree to keep confidential all the information we share with them and to use this information only to fulfill their obligations under our agreements with them.

Other companies: We may provide information to carefully selected external companies when we believe that their products or services may be of interest to you.

Business Transitions: We may transfer or share a copy of your personal information in the event that Luma or any of its properties, affiliates or subsidiaries undergo a business transition, such as a merger, acquisition by another corporation or the sale of a product. part of its assets. You will be notified by e-mail or by a prominent notice on our website before a change of ownership or control of your personal information, if your personal information will be used contrary to this policy. However, nothing in this Privacy Policy affects Luma's ability to transfer all or part of its business and / or assets to an affiliate or independent third party at any time, for any purpose, without any limitation.

Luma specifically reserves the right to transfer or share a copy of personally identifiable information collected on its websites to the buyer of the portion of its business related to such information.

Lawful Compliance: We may provide access to information where required by law, to cooperate with police investigations or other legal proceedings, to protect us from any misuse or unauthorized use of our website, to limit our privacy. legal responsibility and to protect our rights and freedoms. to protect the rights, property or safety of visitors to this website or the public.

Luma works in partnership with advertising agencies to place our advertising on publisher websites on the Internet. These advertising agencies collect anonymous information about your visits to our website. This technology involves the use of third-party cookies that allow them to develop personalized advertisements so that they are directly related to offers that may interest you. You can choose to unsubscribe from this service that we have with our third-party advertising partner. We may also use Luma cookies to provide you with similar enhanced online marketing based on your interests and preferences. You can also choose to unsubscribe from these enhanced marketing ads.

Your choices regarding the use of the information we collect

You have several choices regarding the treatment of your non-identifiable personal information.

Direct Mail or Telephone:If you are shopping at Luma or Private Sales stores and wish to be removed from the list of customers receiving direct mail or telemarketing calls, write to Luma Customer Service at 112 West 34th Street, 18th Floor. New York, NY 10120 or call 800-403-8838. If you choose to write to us, please provide your name, address and credit card account number (if you have one), then enter one of the following:

  • "NO MAIL OFFERS" (if you do not want to receive offers by mail);
  • "NO PHONE OFFERS" (if you do not want to receive offers over the phone);
  • "NO TELEPHONE OR MAIL OFFERS" (if you do not wish to receive either).

Since customer lists are often prepared well before an offer (sometimes a few months before the offer is made), you can continue to receive certain offers after asking us not to use your information for specific marketing purposes. . We thank you for your patience and understanding by giving us the time to respond to your request.

Your privacy rights in California

Under California Civil Code Section 1798.83-1798.84, California residents have the right to ask us for a notice describing the categories of personal information about customers that we share with third parties or affiliates for the purpose of direct marketing of such third parties. or affiliated companies. This notice will identify categories of shared information and include a list of third parties and affiliates with whom they have been shared, as well as their names and addresses. If you are a resident of California and would like a copy of this notice, please send a written request to Luma Customer Service, 112 West 34th Street, 18th Floor, New York, NY 10120. Please allow 30 days for an answer. .

Cookies, web beacons and how we use them

A cookie is a small file that requests permission to be placed on your computer's hard drive. Once you have accepted, the file is added and the cookie facilitates the analysis of web traffic or lets you know when you visit a particular site. Cookies allow web applications to answer you individually. The web application can tailor its operations to your needs, likes and dislikes by collecting and remembering information about your preferences.

We use traffic log cookies to identify the pages used. This helps us analyze traffic data on web pages and improve our website to fit customer needs. We use this information only for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by allowing us to monitor the pages you find useful and those you do not find useful A cookie does not give us access to your computer or information about you , other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually change your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

A "web tag" or "pixel tag" or "clear gif" is usually an image of a pixel, used to transmit information from your computer or mobile device to a website.

We use cookies and web beacons to keep track of what you have in your cart, to remind you when you return to the site, as well as to identify the pages you clicked during your visit to our site and the name of the site you have chosen. visited immediately before clicking on the Luma website. We use this information to improve the design of our site, our product assortments, our customer service and our special promotions. You can of course disable cookies and web beacons on your computer by entering them in the Preferences or Options menu of your browser. However, some parts of our website may not work properly if you disable cookies. We may also use web beacons and other technologies to determine whether our communications reach you, to measure their effectiveness or to collect certain non-personal information on your computer, device or browser to enable us to better design. future communications with you.

We may contract with third parties who may use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, shipping, promotional services or data management. We call them our customer service partners. Our contract with them prohibits these third parties from sharing this information with people other than us or our other customer service partners.

List of cookies we collect

The table below lists the cookies we collect and the information they store.

Name of the cookieCOOKIE Description
TROLLEY The association with your basket.
CATEGORY_INFO Allows pages to be displayed faster.
COMPARE The items you have in the Compare Products list.
CUSTOMER An encrypted version of your customer ID.
CLIENT_AUTH An indicator if you are connected to the store.
INFORMATION ABOUT THE CUSTOMER An encrypted version of the client group to which you belong.
CUSTOMER_SEGMENT_IDS Register your customer segment ID
EXTERNAL_NO_CACHE An indicator that indicates whether caching is enabled or disabled.
FRONT END Your session ID on the server.
GUEST-VIEW Allows guests to modify their commands.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The last product you watched.
NEW MESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use the cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you requested the site.
RECENTLYCOMPARED The articles you recently compared.
STF Information about the products you have emailed to friends.
THE SHOP The view of the store or the language you selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer has allowed cookies.
VIEWED_PRODUCT_IDS The products you recently reviewed.
Wish list An encrypted list of products added to your wish list.
WISHLIST_CNT The number of items in your wish list.

Online account registration

To make it easier and faster to shop online, you can register on the Luma website. As a registered customer, you only need to enter your delivery addresses and billing information once. they will be stored safely with us for your future use. By using your name and password of your choice, you can access your account online at any time to add, delete or edit information. If you use a public computer, we strongly encourage you to log out once your purchases are complete. Your information will always be stored with us, but it will not be accessible to anyone else from this computer.


You will receive promotional emails from us only if you have requested to receive them. If you do not wish to receive email from Luma or its affiliates, you may click on the "Unsubscribe" link located at the bottom of each email that we sent. Please allow us 3 business days from receipt of the request to complete the withdrawal as some of our promotions may already be in progress before you submit your application.


By using this website, you agree to the policies set forth in this Privacy Policy.

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